As an Administrator, you can customize the Job Launch naming convention within your account. For example, instead of 'My Job Launches' your end user could see 'My Requests' or 'My Creative Briefs.'
To change the name for "Job Launch" throughout your account, navigate to Account > Account Settings > Customize > Job Launch. Here, you will see settings for the job launch, that include changing the default name of 'Job Launch' and 'Form.' Click 'Save' to finalize your changes.